Season 1 (2012)

Episode 1
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July 25, 2012

Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee...Read more

Episode 2
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August 1, 2012

This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.

Episode 3
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August 8, 2012

This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking....Read more

Episode 4
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August 15, 2012

This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?