July 25, 2012
Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee...Read more
August 1, 2012
This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.
August 8, 2012
This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking....Read more
August 15, 2012
This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?