Season 2 (2010)

Choice Hotels
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September 26, 2010 • 42m

Steve Joyce hits the frontlines of his own company, which includes such popular hotel franchises as Comfort Inn, Econo Lodge, Qual...Read more

Great Wolf Resorts
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October 3, 2010 • 42m

Kim Schaefer, CEO of Great Wolf Resorts, North America's largest family of indoor waterpark resorts, struggles to keep pace workin...Read more

DirecTV
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October 10, 2010 • 42m

Mike White, Chairman, President and CEO of DIRECTV, the world's most popular video service goes undercover in his own company wher...Read more

Frontier Airlines
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October 17, 2010 • 42m

Bryan Bedford, Chairman of the Board, President and CEO of Frontier Airlines, goes undercover in his own company, where he "gets c...Read more

NASCAR
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October 24, 2010 • 42m

Steve Phelps, SVP and Chief Marketing Officer for NASCAR, the #1 spectator sport in the U.S., goes undercover with one of the spor...Read more

Chiquita
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October 31, 2010 • 42m

Fernando Aguirre, Chairman and CEO of Chiquita, one of the largest producers of fruits and vegetables in the world, is unable to p...Read more

Chicago Cubs
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November 7, 2010 • 42m

Todd Ricketts, one of the owners of the Chicago Cubs, goes undercover within one of baseball's most famous franchises and fights f...Read more

Lucky Strike Lanes
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November 14, 2010 • 42m

Steven Foster, Co-Founder and CEO of Lucky Strike Lanes, one of the nation's largest chains of upscale bowling alleys, takes an em...Read more

Subway
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November 21, 2010 • 42m

Don Fertman, the Chief Development Officer for SUBWAY restaurants, one of the world's largest food franchises, goes undercover whe...Read more

ABM
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December 5, 2010 • 42m

Henrik Slipsager, President and CEO of ABM Industries, one of the nation's largest facilities services contractors, offering janit...Read more

Johnny Rockets
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December 12, 2010 • 42m

John Fuller, President and CEO of Johnny Rockets, one of the nation's largest chains of retro-themed restaurants, goes undercover ...Read more

Norwegian Cruise Line
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January 2, 2011 • 42m

Kevin Sheehan, President and CEO of Norwegian Cruise Line, finds himself in uncharted territory when he's asked to lead nearly 1,0...Read more

UniFirst
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January 9, 2011 • 42m

Ronald Croatti, President and CEO of UniFirst, one of the nation's largest producers of workwear and uniforms, dons a "hippie" loo...Read more

Belfor
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January 16, 2011 • 42m

Sheldon Yellen, the CEO of BELFOR, the world's largest disaster restoration company, goes undercover and becomes frustrated while ...Read more

Mack Trucks
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February 20, 2011 • 42m

When Mack Trucks CEO Denny Slagle goes under cover, he accidentally brings the plant's assembly line to a halt and discovers a rum...Read more

City of Cincinnati
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March 6, 2011 • 42m

Episode 16 of Season 2 premiered on March 6, 2011

United Van Lines
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March 13, 2011 • 42m

Episode 17 of Season 2 premiered on March 13, 2011

MGM Grand
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March 20, 2011 • 42m

Scott Sibella, the President and COO of the MGM Grand in Las Vegas, goes undercover in his company.

Synagro
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March 27, 2011 • 42m

Bill Massa, the President and CEO of Synagro, goes undercover in his company.

Baja Fresh
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April 10, 2011 • 42m

Episode 20 of Season 2 premiered on April 10, 2011

BrightStar
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April 17, 2011 • 42m

Episode 21 of Season 2 premiered on April 17, 2011

University of California, Riverside
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May 1, 2011 • 42m

University of California, Riverside Chancellor Tim White goes under cover as a teaching assistant for 200 organic chemistry studen...Read more