January 30, 2025 • 1h 1m
For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish negotiation...Read more
February 6, 2025 • 58m
This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre mus...Read more
February 13, 2025 • 58m
It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. After a comedy...Read more
February 20, 2025 • 58m
The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean that when ...Read more
February 27, 2025 • 58m
The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled branding lead ...Read more
March 6, 2025 • 58m
The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substandard service ...Read more
March 13, 2025 • 59m
The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of education and disj...Read more
March 20, 2025 • 59m
This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and critical er...Read more
March 27, 2025 • 59m
It’s the return of the iconic TV shopping task, where candidates select products before selling live to the nation on one of the c...Read more
April 3, 2025 • 58m
The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill designs, anoth...Read more
April 10, 2025 • 58m
Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as naive number...Read more
April 17, 2025 • 59m
The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become his next busi...Read more