February 1, 2024 • 1h 2m
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
February 8, 2024 • 58m
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cake...Read more
February 15, 2024 • 58m
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concep...Read more
February 22, 2024 • 59m
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, i...Read more
February 29, 2024 • 58m
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-mil...Read more
March 7, 2024 • 58m
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes resu...Read more
March 14, 2024 • 58m
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
March 21, 2024 • 58m
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts...Read more
March 28, 2024 • 59m
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
April 4, 2024 • 58m
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipe...Read more
April 11, 2024 • 58m
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s ...Read more
April 18, 2024 • 58m
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 invest...Read more