Season 17 (2023)

Antigua Tourism
5.0

January 5, 2023 • 59m

Lord Sugar’s search for a new business partner is back, and this year’s 18 candidates kick things off on the magnificent Caribbean...Read more

Bao Buns
4.0

January 12, 2023 • 59m

For week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be manufactu...Read more

Cartoons
4.0

January 19, 2023 • 59m

Week three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar reveals they mu...Read more

Brighton Discount Buying
5.0

January 26, 2023 • 58m

The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling stre...Read more

Electric Motorbike Advertising
0.0

February 2, 2023 • 59m

The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of e...Read more

Dubai Corporate Hospitality
0.0

February 9, 2023 • 59m

It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two in...Read more

Children's Lunchbox and App
4.0

February 16, 2023 • 59m

It's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to encourage hea...Read more

Immersive Event
5.0

February 23, 2023 • 59m

It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment an...Read more

Male Beauty
6.0

March 2, 2023 • 59m

For week nine, the candidates must design a new men’s skincare product, then pitch it to industry buyers. For one team, wrangling ...Read more

Dog Food
4.0

March 9, 2023 • 59m

For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers. In the kitc...Read more

Interviews
5.0

March 16, 2023 • 59m

In the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are interrogated b...Read more

The Final
4.0

March 23, 2023

The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With...Read more