January 6, 2022 • 1h
This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
January 13, 2022 • 1h
The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that enc...Read more
January 20, 2022 • 1h
The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitchin...Read more
January 27, 2022 • 1h
The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
February 3, 2022 • 1h
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
February 10, 2022 • 1h
In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
February 17, 2022 • 1h
The candidates gear up to design, brand and pitch their own electric driverless vehicle.
February 24, 2022 • 1h
The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
March 3, 2022 • 1h
The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
March 10, 2022 • 1h
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
March 15, 2022 • 1h
With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
March 17, 2022 • 1h
The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plan...Read more
March 21, 2022 • 1h
Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
March 24, 2022 • 1h
The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital bi...Read more