Season 10 (2014)

Ten Years of Selling
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October 14, 2014 • 1h

The battle to become Lord Sugar's next business partner begins with a selling task.

Wearable Technology
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October 15, 2014 • 1h

The candidates are asked to design a piece of wearable technology.

Home Fragrance
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October 22, 2014 • 1h

Each team must create their own range of home fragrance products.

Online Video Channel
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October 29, 2014 • 1h

The candidates are set a 21st-century task - creating video channels for YouTube.

Coach Tours
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November 5, 2014 • 1h

The teams have two days to create their very own coach tours.

Board Game
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November 12, 2014 • 1h

Lord Sugar asks the candidates to design a brand new board game.

Advertising - New York
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November 19, 2014 • 1h

Lord Sugar asks the candidates to come up with an advertising campaign for a soft drink.

Country Show
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November 26, 2014 • 1h

The candidates attempt to crack the rural market at the Royal Bath and West show.

Ten Years of Discount Buying
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December 3, 2014 • 1h

Lord Sugar tells the candidates that he wants to test their negotiation skills.

Premium Pudding
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December 10, 2014 • 1h

The candidates are asked to create a brand new range of premium puddings.

The Final Five
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December 16, 2014 • 1h

As the tenth series draws to a close, this programme profiles the remaining candidates.

Interviews
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December 17, 2014 • 1h

The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.

Why I Fired Them
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December 18, 2014 • 1h

Lord Sugar takes a look back at the candidates who fell before the final hurdle.

The Final and You're Hired
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December 21, 2014 • 1h

The two finalists must launch their businesses with the help of some former candidates.