It's Not What You Know

2008/04/28 - 2008/06/06 • Ended • 1 Seasons • English

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Pairs of contestants can win a cash prize by predicting who in a series of experts would not know the answer to a series of questions.

Creator(s) : Kevin Ball

Chris Tarrant

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2008/04/28 • 30 Episodes

Season 1 of It's Not What You Know premiered on April 28, 2008