The Apprentice 2 (2004)

Toying with Disaster
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September 9, 2004 • 1h

Develop a new toy for Mattel. The product deemed most viable would be the winner.

Scoop Dreams
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September 16, 2004 • 1h

Create, develop and market a new flavor of ice cream with the Ciao Bella Gelato Company for the Trump Ice Cream Parlour.

Send in the Crowns
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September 23, 2004 • 1h

Develop a launch promotion for Crest's newest flavor of toothpaste. Each team has a budget of $50,000, and the winner will be chos...Read more

The Last Supper
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September 29, 2004 • 1h

Open a new restaurant in 24 hours. Each team would be given an empty space in Manhattan. They would be responsible for chef select...Read more

Lights! Camera! Transaction!
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October 7, 2004 • 1h

Select a product from the QVC inventory and sell it on-air. The winner would be the team that has the most gross sales.

Crimes of Fashion
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October 14, 2004 • 1h

Select a designer, develop a clothing line to present at a fashion show for buyers from several upscale department stores. The tea...Read more

Barking Up the Wrong Tree
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October 21, 2004 • 1h

Create a dog service business in the Central Park area and organize a sales event, with the winning team being the one that makes the most profit.

A Tale of Two Leaders
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October 28, 2004 • 1h

Create a recruiting ad campaign for the New York Police Department with Donny Deutsch's advertising firm.

Bringing Down the House
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November 4, 2004 • 1h

With a $20,000 budget (and the help of 2 previously fired candidates), each team would renovate a home in the suburbs of Long Isla...Read more

Runaway Pride
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November 11, 2004 • 1h

Open a bridal shop and sell dresses. The winning team would conclude as to who earns the most profit in their final sales.

The Butt Stops Here
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November 18, 2004 • 1h

The teams are asked to create an in-store advertising catalog for Levi's Jeans, judged by Levi's president.

The Pepsi Challenge
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November 25, 2004 • 1h

The teams are asked to create a new bottle for Pepsi Edge, and present it to Pepsi's entire advertising team.

Sweet & Lowdown
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December 2, 2004 • 1h

The two teams are assigned to produce and sell the M-AZING candy bar, a new product from M&M Mars. The team that makes the most pr...Read more

Intellectual Horsepower
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December 9, 2004 • 1h

The candidates will go for one-on-one interviews with four prolific executives. These executive will personally interview the fina...Read more

The Task of All Tasks (Part 1)
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December 9, 2004 • 1h

The final two contestants face off for a final time.

The Task of All Tasks (Part 2)
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December 16, 2004 • 1h

Donald Trump makes his final decision on the winner.