Biography

John Hogan, born on May 5, 1943, in Sydney, Australia, was a pivotal figure in motorsport marketing, particularly within Formula 1. As the Vice President of Marketing at Philip Morris International, he was instrumental in establishing Marlboro's prominent presence in the racing world. Hogan's journey in motorsport began in the early 1970s when he joined Philip Morris. Recognizing the potential of Formula 1 as a global marketing platform, he spearheaded Marlboro's sponsorship initiatives, starti...Read more