The Appearance

The Appearance

1996/07/14 • Released • German

Documentary
5.8
40m

Overview

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

Director : Harun Farocki

Casts

There is no casts to show!

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